Whither Joost?
Andrew Baron (of the Rocketboom fame) wrote on his blog about the recent problems with Joost, adding to what Mathew Ingram’s posted about Joost heading for the deadpool.
Andrew referred people back to his 2007 post titled “Why do Video Platforms Fail”“…
1. Insubstantial library of content
2. Poor bit rates
3. Lack of innovation (clone platform)
4. No share in content ownership rights
5. No exclusivity of content distribution
6. Lack of spark/spirit for a centralized community
7. Need for users to d/l proprietary software
8. Awkward interface design
9. Overly excessive emphasis on rights protection
10. Lack of technological foresight & audience expectations
But added 3 more reasons just for Joost.
NewTeeVee has a list of 5 ways to save Joost. But as Andrew says…
I’m afraid trying to save it might be like trying to start a completely new company with a $45M debt.
Tags: Internet TV, Joost, NewTube, Online Video, TV, Video, Video Blogging, Video Podcasting, Vlogging, Vodcasting