What Makes a Good Video Ad
Tim Street (of the French Maid TV fame) gives us insight into what makes a good video advertisement by highlighting the best Super Bowl Ad of 2008, and what made it so great.
Tim says,,,
Not too many people are going to run out and buy more Beer or Cars today from the ads that they saw on the Super Bowl yesterday but when guys get into work away from their wives and girlfriends they are going to go to GoDaddy.com and watch the “Directors Cut” and maybe a few other Go Daddy spots and they might even register a domain or two.
From an advertising perspective, being able to measure, like this, the users coming to your site is very import. It lets you get a gauge of your eCPA (effective cost per action).
Tags: Advertising, Internet TV, NewTube, Online Advertising, Online Video, TV, Video, Video Blogging, Video Podcasting, Vlogging, Vodcasting