Internet TV Blog

Kevin Nalts tells us about a top YouTube creator spinning off new video-community site…

One of the most popular YouTube creators, “Renetto,” has been discussing a revolution, and aspirations to create a new website for unmet online-video community.

It’s called RenettoTube.

For the life of me, I’m not quite sure if it is a prank or if it’s faking to be a prank but planning to become real.  (If anyone knows please let me know.)

Kevin lists out some good point on the opportunities and risks in starting a site like this…

Opportunities

• Smaller entity can better meet needs of the smaller subset of YouTube that is primarily participating because of the joy of community.
• If he attracts a lot of big creators, it will be hard to ignore.
• The new site could, in theory, keep lean and more focused.

Risks

• It’s very hard to monetize user-generated content. Renetto will need strong partnerships with online-media buyers, who are still struggling to get their clients to post ads around what they perceive as a risky collection of content.
• Will viewers migrate? It’s a big challenge to get YouTubers to another site. We saw the mess of LiveVideo’s attempt to develop a YouTube clone, and maybe a little more reluctant to migrate.
• The battle against YouTube (with air cover from Google) is not trivial. Renetto and his companions will need to differentiate, focus and outsmart the 100 pound gorilla.